Thoughts & Notes

May 13, 2017

When a professional or business owners chats with me about better marketing strategies,  I suggest writing a book. Their first questions is: "Why"? Indeed, why should a professional or business owner write a book?  Three Reasons.

1.  ESTABLISH YOUR EXPERTISE.  A BO...

April 5, 2017

Every professional business needs clients: lawyers, doctors, accountants, engineers, architects ... ANY and EVERY professional business needs clients. In today's age of fast action,  snap judgments, fake news, alternative facts (you name it), building enough TRUST to a...

November 3, 2016

In late October, I flew to Los Angeles to attend the Author101University, a collection of authors, publishers, marketing gurus, internet specialists, image consultants and every kind of person involved in the book publishing industry. It's a big industry.

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